Okanagan Woman Magazine

Sunday, July 22, 2012

Toning Shoes a fitness letdown - Skechers to pay $40 million

Consumers spent millions of dollars snatching up toning sneakers as soon as they hit store shelves. Manufacturers of these specially designed shoes claimed the shoes could make workouts more efficient, promote weight loss and strengthen muscles. Many manufacturers released their own toning shoe, which generally featured a "rocker-type" bottom that changed foot stride and stability. Although the public was intrigued, few if any people noticed any changes from wearing the toning shoes. In 2011, Reebok International Ltd. agreed to pay $25 million to settle charges that it made unsupported claims that its "toning shoes" provide extra muscle strength, discovered by the U.S. Federal Trade Commission. In May of 2012, the FTC announced that Skechers USA, Inc. would pay $40 million to settle charges that the footwear company made unfounded claims that its Shape-ups shoes would help people lose weight and strengthen their buttocks, leg and stomach muscles. The FTC said Skechers falsely claimed that clinical studies backed up the company's assertions about its toning shoes. Individuals who purchased these types of shoes are eligible for a refund under the consumer fraud class-action lawsuit. What's more, toning shoes have been under fire since they arrived on the scene a few years ago. In May 2011, a Consumer Reports article stated that toning shoes had produced more injury reports than any other product in its database. The reported injuries included tendinitis and foot, leg and hip pain.
The more severe reported injuries included broken bones. For those who purchased the Skechers athletic shoes in question, visit
http://www.skecherssettlement.com for more information

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